Is Hiring a Wedding Content Creator for Your Big Day Worth It?

September 16, 2023 | justine

Keep reading to know more about the role of a wedding content creator. Image by Derek Wong Photography.

When you imagine your dream wedding, you probably picture the perfect venue, stunning flowers, and a skilled photographer and videographer to capture every moment. However, in today’s world of social media dominance, there’s a new addition many are adding to their team: a wedding content creator.

You don’t have to be an influencer to want to share your wedding moments on Instagram stories or join in on TikTok trends with your bridesmaids. But in the whirlwind of your special day, you’re always going to have your phone ready to capture these spontaneous moments. That’s where these pros step in.

If you’re a couple looking to enjoy every moment of your special day while sharing your happiness with the world on TikTok and Instagram, this new service might be exactly what you need. Keep reading to find out all about what a content creator does, how much it costs, and important tips to keep in mind when you’re choosing a creator for your own wedding.

Image by Nomad by NK

What is a Wedding Content Creator?

Think of wedding content creators as your personal documentarians of the big day. Their primary mission is to capture those unique, sometimes amusing, and undoubtedly candid moments in real-time. They’re right there with you, continually snapping photos and recording videos on their phones, providing a close friend’s perspective on your wedding day.

Whether you intend to share your wedding on social media or simply treasure a BTS collection of precious memories in your camera roll, they excel at capturing those unscripted, small moments that might slip your mind. The best part? You won’t have to wait months to receive your photos and videos. Some of these content creators even handle the editing and posting on your behalf, allowing you to stay present.

Why Should You Hire a Content Creator?

You might be wondering why you need a content creator when you’ve already hired photographers and videographers. Most people enlisting their services aren’t influencers, and some aren’t even active on social media. They treasure those behind-the-scenes moments and understand the value of photos and videos, even if it’s purely for personal enjoyment.

While some couples desire comprehensive documentation of their entire wedding day, others are looking for specific content to share on platforms like Instagram or TikTok just for the sheer fun of it. Regardless of the motive, having this content can be fun to look back on without feeling guilty for giving the job to one of your wedding party members.

How Much Do Wedding Content Creators Cost?

Experienced professionals usually start their pricing at about $1,000, considering the many memories they capture, their extended presence, and their quick work. Prices can vary depending on how much they give you, how they edit, and how fast you get everything.

Remember that their job is more than just on the wedding day. They often plan with your other vendors before the big day. And if you’re bringing in one from another place or having a destination wedding, there might be extra costs for their travel.

How Do You Book a Content Creator?

Use Social Media

Platforms like TikTok, Instagram, Facebook, and Pinterest have become goldmines for finding these professionals. Many wedding vendors now recognize the importance of content creators in enhancing their online presence. Social media now functions as an additional search engine, and thanks to the expertise of these experts, a quick exploration of these platforms will connect you with talented individuals ready for hire.

Ask Your Wedding Vendors

If you’ve already hired a photographer, videographer, or wedding planner, ask them for recommendations. Wedding vendors often have reliable connections; some may offer content creation as an extra service.

Listen to Personal Recommendations

Don’t underestimate the power of recommendations from friends and family who’ve previously worked with a wedding content creator. Their advice and stories can help you make the best decision.

Tips for Hiring a Wedding Content Creator

Explore Their Portfolio and Check Reviews

Take a look at the projects they’ve done before to see if you like their style and if it fits your vision. We also recommend looking at any reviews they may have.

Talk About Expectations

Have a clear discussion about what you expect and what they will deliver. To help understand their approach and ensure you’re on the same page, ask them the following questions:.

  • What is your content style?
  • What’s your pre-planning process?
  • What’s the content I can plan on receiving and the expected delivery timeline?
  • Do your services impact my photographer’s work?
  • What is your experience with weddings, and how many have you covered?
  • May I view your previous work?
  • Can you characterize your photography and videography style?
  • What is your typical client workload, and how do you manage it?
  • How will you coordinate with other vendors I’ve hired?
  • Are you available for my wedding date?
  • What equipment do you use?
  • Who holds the rights to the footage, and what guidelines should I follow when sharing it on my social media platforms?

Examine the Contract

Carefully review the contract, ensuring it covers all your expectations and addresses potential scenarios, including travel, cancellations, and postponements.

Get to Know Their Personality

Besides their professional skills, ensure you get along with the content creator. You’ll spend your whole wedding day with them, so having a good relationship is vital.

Hiring a wedding content creator is a great way to capture candid, unforgettable moments on your big day. Though they’re not necessary, consider adding their services to your list of essential vendors so you can relive your magical day through the lens of social media.

Now that you know about these professionals, let’s take it a step further. You can make your wedding planning easier by using social media. Along with our planning checklist and budget guide, check out our tips for using social media as a valuable tool to make your dream wedding come true.

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