Image by Chloe Bolam.
Wedding rings symbolize your love and are one of the most significant purchases you’ll make during wedding planning. For those shopping for their wedding rings online, there’s an added layer of complexity to the process. That’s why it’s crucial to research before choosing the right one. Beyond aesthetics, you should prioritize durability, sustainability, and buying from a reputable company.
Online shopping can be challenging, though, especially when it comes to something as meaningful as your wedding ring. It’s not as simple as clicking ‘purchase’ and hoping for the best. Finding the perfect ring requires time, research, and careful consideration. That’s why, to make your ring shopping experience a little easier, we’ve put together the ultimate guide on where to buy wedding rings online.
Tips for Purchasing Wedding Rings Online
When purchasing anything online, you never know exactly what to expect. And when buying something so special, you want to make sure you’re setting yourself up for success. Before diving into where to buy wedding rings online, here are some tips to ensure you’re choosing a reputable retailer.
- Use a ring sizer or get professionally measured to ensure the ring fits perfectly. Of course, if you’re already wearing an engagement ring, this process should be much easier.
- Check if the retailer offers free resizing or adjustments after purchase.
- Ensure there’s a reasonable return window and no-hassle returns if the ring isn’t right.
- Read reviews and look for customer feedback on the retailer’s service and quality.
- Familiarize yourself with options like platinum, gold (yellow, white, or rose), and alternative metals like titanium or tungsten.
- Check shipping costs and delivery times.
- Many websites offer virtual try-on tools to see how the ring looks on your hand before purchasing.
Where to Buy Wedding Rings Online
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1. Brilliant Earth
Brilliant Earth is a global leader in ethically sourced fine jewelry, known for using eco-friendly and ethically sourced diamonds and materials. They offer lab-grown diamonds and a stunning range of classic and vintage-inspired designs that you can check out in person at one of their showrooms across the United States.
Best For: Ethically sourced rings
Return Policy: 30-day free returns and exchanges, free 60-day resizes, free lifetime warranty
Shipping: Free FedEx shipping on every US, Canadian, UK, and Australian order
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2. James Allen
James Allen is an leading online jewelry retailer that offers top-quality, conflict-free diamonds to create the perfect engagement ring and unforgettable wedding ring. Their interactive ring customization tool, allowing you to view diamonds up close with a 360° view, helps set them apart from other online retailers.
Best For: High-quality 360° view of diamonds
Return Policy: 30-day money-back guarantee, lifetime warranty, 1-year free resizing, free engraving, 24/7 customer service support
Shipping: Free shipping worldwide
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3. Blue Nile
Blue Nile promises lower markups and higher quality fine jewelry offered in a wide range of wedding rings, from budget-friendly options to higher-end pieces. Much like Brilliant Earth, they have showrooms around the US if you want to try before you buy!
Best For: Diamond and custom rings
Return Policy: 30-day return policy, free lifetime warranty, diamond price-match guarantee, and diamond upgrade program
Shipping: Free secured shipping
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4. Zales
Zales has been around since 1924 and has made a name for itself thanks to its selection of jewelry, from engagement rings to wedding bands and everything in between. Plus, they offer a variety of educational tools like a jewelry glossary, Jewelry Care & Cleaning guide, and so much more—perfect for those purchasing online.
Best For: Affordable and customizable rings
Return Policy: 30-day returns, lifetime diamond commitment, price match policy,
Shipping: Free Shipping $199 Minimum
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5. Tiffany & Co.
Tiffany & Co. is a luxury company known for its opulent rings and iconic engagement ring settings. It’s the top choice for those seeking classic, high-end wedding rings. After all, the finest gifts come wrapped in a little blue box.
Best For: Luxury and timeless designs
Return Policy: 30-day return policy and lifetime warranty
Shipping: Free shipping
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6. Ritani
Design your dream engagement ring, discover wedding rings, or shop loose earth or lab-grown diamonds at Ritani. Offering a unique “preview-before-buying” service, you can preview rings at a local jeweler before buying. It’s a free, no-obligation opportunity for their customers to meet with a Ritani Preview Specialist to view affordable diamonds and customizable options.
Best For: Affordable diamonds and free in-store preview
Return Policy: Free 30-day returns and exchanges and lifetime warranty
Shipping: Free shipping within the U.S.
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7. Catbird
Catbird makes beautiful, ethically sourced jewelry that’s dainty and made for minimalists. This Brooklyn-based jeweler specializes in unique, delicate wedding rings, including vintage and handmade options. Plus, they have been sustainable since 2004 with rings made with over 95% recycled 14k gold and 95% recycled diamonds.
Best For: Delicate and minimalist rings
Return Policy: 10-day return or store credit (a $6 charge for return shipping will be deducted from your refund), lifetime guarantee for repairs
Shipping: Varies between $6 – $40, and a signature upon delivery is required for orders over $500
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8. VRAI
VRAI’s diamonds are grown in their foundry, which is the first certified true zero-emission diamond producer. They are the perfect option for those wanting sustainably created, lab-grown diamonds with a focus on minimalistic and modern designs.
Best For: Lab-grown diamonds
Return Policy: 21 days of delivery for a refund to the original payment method or can be exchanged within 45 days of delivery for a VRAI gift card
Shipping: Non-refundable shipping fee added at checkout based on country
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9. Olive Ave
Olive Ave Jewelry offers a wide variety of engagement rings, from delicate designs to large statement pieces. If you don’t see something you like, this family-owned company also work with couples to create custom designs, bringing your vision to life.
Best For: Custom-made designs
Return Policy: 30-day return policy with the exception of custom-made items, engraved pieces, and items that have sustained damage after delivery.
Shipping: Free FedEx 2-Day Shipping in the US
After investing time and money into finding the perfect wedding rings, ensuring they’re protected is important. Once you’ve made the purchase and popped the question, the next step should be securing jewelry insurance. Whether your rings are lost, stolen, or damaged, having insurance will give you peace of mind. Check out our top five recommendations to get your rings covered right away!
Image by Monique Ivette.
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