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Feral Rose Floral Design is a San Diego wedding and event florist creating wild, romantic, and refined florals with a sense of ease. Founded by Sarah Poyourow, her work balances intuition and intention—lush bouquets, garden-forward ceremony pieces, and immersive installations shaped by palette, seasonality, and story. From intimate gatherings to full-scale celebrations across Southern California, each design transforms a space without overwhelming it. Feral Rose creates florals that feel timeless, personal, and true to the people they’re made for.
Reviewed by Junebug Weddings
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Q&A
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What is your specialty or personal style?
My style is organic, intentional, and a little wild. I specialize in refined garden inspired florals with movement, layered textures, and thoughtful color stories. Designs feel natural rather than overly structured, elevated but never fussy. I’m especially drawn to florals that feel gathered, emotive, and deeply connected to the setting.
Couples hire you because…
Couples hire me because they want florals that feel personal, considered, and emotionally grounded. They trust me to translate a feeling into flowers, guide them through design decisions, and create something that feels true to who they are rather than chasing trends.
What is your favorite thing to do when not working?
Spending time in my garden, walking with my family, and finding inspiration in nature, architecture, and everyday beauty. A lot of my creative ideas come from slowing down rather than searching for them.
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