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PHOTOBUG

Are Destination Weddings Hurting Your Local Wedding Game?

December 11, 2017 | colleen

photo by Igor Demba Photography

It seems like just about every photographer I talk with yearns for the chance to photograph a destination wedding. I mean, who doesn’t want to travel to a fun and new place to photograph cute people in love? It sounds like a dream! But have you considered that your focus on destination weddings may be hindering your local wedding game? We’ve come up with a few things to consider that may have you altering your marketing plan.

photo by Allie Appel Photography

Don’t Put All of Your (Marketing) Eggs Into One Basket

Wanting to shoot in a new place requires marketing to a new target audience. While needing to zero-in on your adventurous, travel-loving couples, be sure you don’t forget about the market you live in! Wherever you reside, whether you desire to be there or not, is a huge pool of opportunity for potential clients. Marketing your business where you live is just as important as putting yourself out there for new cities. It’s important to continue to photograph weddings in your hometown in order to keep your business thriving in that area. As much as you want to travel, you always come home and you need to meet your needs. By sustaining your business with local weddings, you will be able to continue to market to weddings outside of your area and continue to expand your business elsewhere. If your focus on local weddings goes to the wayside, you could end up with less and less local bookings, ultimately putting you back to square one. After the time you spent growing your business and name to what it is locally, it would be devastating to almost start over in 2-4 years. Continue to put in the work now in order to sustain your business for years to come!

 

photo by Scott Little Photography

Jet-setting Isn’t Always Glamorous

While traveling all over can be exciting, fun, and seem like the ultimate dream, it is downright exhausting. When you photograph destination weddings, you are always on the go and living out of a suitcase. Incorporating destination weddings into your business and lifestyle is totally doable, but it’s important to take care of yourself along the way. Think about scheduling downtime in order to take a breather and let your body rest, and this can look different to different people! Maybe you need to unplug from technology or sleep for a week – whatever you do, taking care of your physical and mental health will benefit you in the long run. Although photographing weddings isn’t a full break (hello, long days on your feet and carrying around heavy gear), photographing a local wedding gives lessens your exhaustion simply by being home and not worrying about travel. There’s no need to Uber your way home or Maps your way to a hotel worrying about getting lost. Just drive home and go to sleep in your own bed – I’d call that a win!

photo by Cassie Rosch, Photographer

Running Specials

In the early stages of marketing yourself in a new area or for destination weddings, it could be beneficial to offer discounts for your services. While you don’t have to do this in order to book weddings outside of your home base, we do notice a trend in discounted services for everywhere but where you live. We get it. There might be some additional incentive for a couple to book you if they’re receiving a discount, but what about your local weddings? Don’t forget about them! The couples in your area want your services just as much as a couple with a destination wedding. I am not saying you should discount your services to everyone all the time. Please don’t do that – continue to charge your worth! What I am saying is if you offer a special for destination weddings over a short period of time, think of something that you could offer your local clients – this could be anything from holiday mini sessions, album or print credits, credit towards a “day after” session, etc. If you choose to offer specials, keep in mind your entire target audience, not just your destination wedding clients.

What percentage of your upcoming year is local versus destination? We hope this helps you find a balance in marketing to your target audiences, both at home and away. For more business tips and advice, check out how to create a tagline that truly represents your wedding photography business.

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Top Pics of the Week – December 8

December 8, 2017 | colleen

photo by Will Khoury Photography

Hip, hip, hooray! It’s time for another weekly top pics post! We hope this continues to inspire you all to keep making magic. The biggest thank you to Of Earth and Soul PhotographySebastien Bicard PhotographyHinterland Stills222 PhotographyRosey Red PhotographyM. Hart PhotographyMirror Studio, and Will Khoury Photography for contributing your work with us!

photo by Mirror Studio

photo by M. Hart Photography

photo by Rosey Red Photography

photo by 222 Photography

photo by Hinterland Stills

photo by Sebastien Bicard Photography

photo by Of Earth and Soul Photography

Thank you again to our contributors this week! Want to see your work featured in an upcoming Top Pics post? Be sure to tag your images on Instagram with #photobugcommunity, and join us on Facebook over in our Photobug Community Group.

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The 2017 Ultimate Holiday Gift Guide for Wedding Photographers

December 7, 2017 | carrie

Every photographer has been gifted a lens mug at one point in their career, so we’re here to say “no” to lens mugs and “yes” to photography gifts that are actually on the wishlist of the photographer in your life! From nifty gadgets to educational reads, our 2017 holiday gift guide for wedding photographers is sure to help you find that perfectly thoughtful gift, whether it’s for someone you love or a little treat for yourself!

Apparel/Accessories

Camera Bags

Camera Straps

Tech + Gear

Loopdeck

Asset Tracking Kit

Wireless Remote Control for Canon and Nikon Cameras

Sony a7 II Full-Frame Mirrorless Camera

DJI Phantom Drone

photo by The Memory Shop

Joby GorillaPod SLR-Zoom Flexible Tripod

SD and CF Cards (Extreme Pro)

 

Camera Cleaning Kit

La Cie External Hard Drive (2TB)

Education

Books

 

Creative Live Classes

Office/Organization

Artifact Uprising Brass Easel & Calendar

Acrylic Wall Calendar

2018 Planners

 

Desk Organization

 

Miscellaneous Finds

Atmosphere Aerosol

Photo by Fox and Owl Studio

Lightroom Keyboard Shortcut Skin

Away Luggage

Needing more gift ideas? Check out our 9 Ideas for Decorating Your Photography Workspace!

xoxocarrie5-1

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